TY  - BOOK
AU  - Kanchan, Prateek (Ed.)
TI  - In-film advertising: brand positionong strategy
SN  - 9788131404867
U1  - 659.143  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Advertising
N1  - Table of Contents :
Section 1. In-flim advertising : the emerging paradigm
Section 2. Indian scenario
Section 3. cases
ER  -