Kanchan, Prateek (Ed.) <br/><br/>
In-film advertising :  brand positionong strategy 
edited by Prateek Kanchan. 
 - Hyderabad :  ICFAI,  2006. 
 - 180 p. 
<br/><br/> Table of Contents :<br/>Section 1. In-flim advertising : the emerging paradigm<br/>Section 2. Indian scenario<br/>Section 3. cases 
<br/><br/><label>ISBN: </label>9788131404867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.143   / KAN/IN