TY  - BOOK
AU  - Gopalakrishnan, P. S. (Ed.)
TI  - Integrated marketing communication: concepts and cases
SN  - 9788131413999
U1  - 658.812  
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Cases and experiences
Index
ER  -