Gopalakrishnan, P. S. (Ed.) <br/><br/>
Integrated marketing communication :  concepts and cases 
edited by P. S. Gopalakrishnan. 
 - Hyderabad :  ICFAI,  2008. 
 - 188 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Cases and experiences<br/>Index  
<br/><br/><label>ISBN: </label>9788131413999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812   / GOP/INT