TY  - BOOK
AU  - Garikaparthi, Madhavi (Ed.)
AU  - Krishna, A V Bala (Ed.)
TI  - Heritage Brands
SN  - 9788131414408
U1  - 658.827  
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Global heritage brands
Section 3. Indian heritage brands
Index
ER  -