Garikaparthi, Madhavi (Ed.) <br/><br/>
Heritage Brands 
edited by Madhavi Garikaparthi and A V Bala Krishna. 
 - Hyderabad :  ICFAI,  2008. 
 - 246 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Global heritage brands<br/>Section 3. Indian heritage brands<br/>Index  
<br/><br/><label>ISBN: </label>9788131414408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827   / GAR/HER