TY  - BOOK
AU  - Ganesan, Senthil (Ed.)
TI  - Global Brands
SN  - 8178810476
U1  - 658.827                
PY  - 2002///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Chapter 1. Gillette
Chapter 2. Levi strauss
Chapter 3. Nike
Chapter 4. Philip morris
Chapter 5. Xerox

ER  -