Ganesan, Senthil (Ed.) <br/><br/>
Global Brands 
edited by Senthil Ganesan. 
 - Hyderabad :  ICFAI,  2002. 
 - 175 p. 
<br/><br/> Table of Contents :<br/>Chapter 1. Gillette<br/>Chapter 2. Levi strauss<br/>Chapter 3. Nike<br/>Chapter 4. Philip morris<br/>Chapter 5. Xerox<br/> 
<br/><br/><label>ISBN: </label>8178810476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827                 / GAN/GLO