TY  - BOOK
AU  - Taher, Nasreen (Ed.)
TI  - Guerrilla marketing comes of age
SN  - 9788131401026
U1  - 658.8            
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Strategies and tactics of Guerrilla marketing
Section 2. Guerrilla marketing in the real world
Index
ER  -