Suresh, K. (Ed.)
Ethical marketing : perspectives and applications
edited by K. Suresh.
- Hyderabad : ICFAI, 2005.
- 183 p.
Table of Contents:
Section 1. Facets of ethical marketing
Section 2. Applications
Section 3. Appendices
Bibliography
Index
8178814919
Marketing.
658.8 / SUR/ETH