TY  - BOOK
AU  - Taher, Nasreen (Ed.)
TI  - Emotional Branding: an introduction
SN  - 9788131401675
U1  - 658.827 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Emotional branding : the exploration
Section 2. Emotional branding : the significance
Section 3. Emotional branding : the quantification
Index
ER  -