Taher, Nasreen (Ed.) <br/><br/>
Emotional Branding :  an introduction 
edited by Nasreen Taher. 
 - Hyderabad :  ICFAI,  2006. 
 - 165 p. 
<br/><br/> Table of Contents :<br/>Section 1. Emotional branding : the exploration<br/>Section 2. Emotional branding : the significance<br/>Section 3. Emotional branding : the quantification<br/>Index  
<br/><br/><label>ISBN: </label>9788131401675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / TAH/EMO