TY  - BOOK
AU  - Jaya Krishna, S. (Ed.)
TI  - Effective E-CRM : : Practices and Perspectives
SN  - 9788131401729
U1  - 658.8120285 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI university press
KW  - Marketing
N1  - Table of contents:
Section 1. E-CRM- a practices
Section 2. Challenges: present and future
Section 3. Experiences
Index
ER  -