Jaya Krishna, S. (Ed.) <br/><br/>
Effective E-CRM :   Practices and Perspectives 
edited by S. Jaya Krishna. 
 - Hyderabad :  ICFAI university press,  2006. 
 - 176 p. 
<br/><br/> Table of contents:<br/>Section 1. E-CRM- a practices<br/>Section 2. Challenges: present and future<br/>Section 3. Experiences<br/>Index 
<br/><br/><label>ISBN: </label>9788131401729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8120285  / JAY/EFF