TY  - BOOK
AU  - Shanthi, N. M. (Ed.)
AU  - Chander, M. Thiruloga (Ed.)
TI  - Effective Promotions : : Concepts and Cases
SN  - 9788131404992
U1  - 658.82                           
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI university press
KW  - Marketing
N1  - Table of contents:
Section 1. Concepts
Section 2. Effective promotional strategies
Section 3. Cases
Index
ER  -