Shanthi, N. M. (Ed.) <br/><br/>
Effective Promotions :   Concepts and Cases 
edited by N. M. Shanthi and M. Thiruloga Chander. 
 - Hyderabad :  ICFAI university press,  2006. 
 - 280 p. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Effective promotional strategies<br/>Section 3. Cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131404992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82                            / SHA/EFF