TY  - BOOK
AU  - George, S. S. (Ed.)
TI  - Every Business is a Service Business
SN  - 8178812215
U1  - 658.812 
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Marketing
N1  - Table of contents:
Section 1. The service imperative
Section 2. Becoming a service business
Section 3. Case studies
Index
ER  -