George, S. S. (Ed.) <br/><br/>
Every Business is a Service Business 
edited by S. S. George. 
 - Hyderabad :  ICFAI University Press,  2003. 
 - 185 p. 
<br/><br/> Table of contents:<br/>Section 1. The service imperative<br/>Section 2. Becoming a service business<br/>Section 3. Case studies<br/>Index 
<br/><br/><label>ISBN: </label>8178812215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / GEO/EVE