TY  - BOOK
AU  - Sreedhar, G. V. S. (Ed.)
AU  - A V, Bala Krishna (Ed.)
TI  - Event Based Marketing : : Strategies and Cases
SN  - 9788131405758
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Introduction
Section 2. Strategies
Section 3. Cases and applications
Index
ER  -