Sreedhar, G. V. S. (Ed.) <br/><br/>
Event Based Marketing :   Strategies and Cases 
edited by G. V. S. Sreedhar and Bala Krishna A V. 
 - Hyderabad :  ICFAI,  2006. 
 - 219 p. 
<br/><br/> Table of Contents:<br/>Section 1. Introduction<br/>Section 2. Strategies<br/>Section 3. Cases and applications<br/>Index 
<br/><br/><label>ISBN: </label>9788131405758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / SRE/EVE