TY  - BOOK
AU  - Alagiri, Dhandapani (Ed.)
TI  - Creating Brand Personality for Success
SN  - 9788131408841
U1  - 658.8343 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Creating personality
Section 2. Creating brand personality
Section 3. Issues and challenges
Index
ER  -