Alagiri, Dhandapani (Ed.) <br/><br/>
Creating Brand Personality for Success 
edited by Dhandapani Alagiri. 
 - Hyderabad :  ICFAI,  2007. 
 - 205 p. 
<br/><br/> Table of Contents :<br/>Section 1. Creating personality<br/>Section 2. Creating brand personality<br/>Section 3. Issues and challenges<br/>Index  
<br/><br/><label>ISBN: </label>9788131408841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / ALA/CRE