TY  - BOOK
AU  - Radha Krishna, G. (Ed.)
TI  - Consumer behavior: implications for marketing strategies
SN  - 81788140448
U1  - 658.8342          
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Understanding consumer behavior
Section 2. Consumer behavior applications
Bibliography
Index
ER  -