Radha Krishna, G. (Ed.) <br/><br/>
Consumer behavior :  implications for marketing strategies 
edited by G. Radha Krishna. 
 - Hyderabad :  ICFAI,  2004. 
 - 215 p. 
<br/><br/> Table of contents:<br/>Section 1. Understanding consumer behavior<br/>Section 2. Consumer behavior applications<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>81788140448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342           / KRI/CON