Devi, R. J. (Ed.) <br/><br/>
Corporate Branding :  perspectives and experiences 
edited by R. J. Devi. 
 - Hyderabad :  ICFAI,  2008. 
 - 225 p. 
<br/><br/> Table of Contents :<br/>Section 1. Perspectives<br/>Section 2. Cases and experiences<br/>Index  
<br/><br/><label>ISBN: </label>9788131415313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827   / DEV/COR