TY  - BOOK
AU  - Panda, Tapan K.(Ed.)
TI  - Contemporary marketing: the changing face of marketing in 21st century 
SN  - 9788131405505
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing--Management
N1  - Table of Contents :
Section 1. Branding and advertising
Section 2. Marketing 
Section 3. Customer relationship management
Index
ER  -