Panda, Tapan K.(Ed.) <br/><br/>
Contemporary marketing :  the changing face of marketing in 21st century  
edited by Tapan K Panda. 
 - Hyderabad :  ICFAI,  2006. 
 - 236 p. 
<br/><br/> Table of Contents :<br/>Section 1. Branding and advertising<br/>Section 2. Marketing <br/>Section 3. Customer relationship management<br/>Index  
<br/><br/><label>ISBN: </label>9788131405505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8   / PAN/CON