Mukerjee, Kaushik (Ed.) <br/><br/>
CRM Implementation :  a strategic approach 
edited by Kaushik Mukerjee. 
 - Hyderabad :  ICFAI,  2006. 
 - 251 p. 
<br/><br/> Table of contents:<br/>Section 1. Implementation strategies<br/>Section 2. Applications and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131404744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812         / MUK/CRM