TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - Corporate Branding: concepts and cases
SN  - 8178815516
U1  - 658.827 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Issues in corporate branding
Section 2. Cases 
Section 3. Appendices 
Index
ER  -