TY  - BOOK
AU  - Sehgal, Roli (Ed.)
TI  - Brand Extensions
SN  - 9788178817699
U1  - 658.827  
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents ;
Section 1. Concepts
Section 2. Cases
Section 3. Appendix
Index
ER  -