Sehgal, Roli (Ed.) <br/><br/>
Brand Extensions 
edited by Roli Sehgal. 
 - Hyderabad :  ICFAI,  2005. 
 - 194 p. 
<br/><br/> Table of Contents ;<br/>Section 1. Concepts<br/>Section 2. Cases<br/>Section 3. Appendix<br/>Index 
<br/><br/><label>ISBN: </label>9788178817699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827   / SHE/BRA