TY  - BOOK
AU  - Mookheriee, S. N. (Ed.)
TI  - Business Marketing
SN  - 9788131407219
U1  - 658.8 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Business--Marketing
N1  - Table of contents:
Section 1. Concepts 
Section 2. Cases
Index
ER  -