Mookheriee, S. N. (Ed.) Business Marketing edited by S. N. Mookherjee. - Hyderabad : ICFAI, 2007. - 218 p. Table of contents:Section 1. Concepts Section 2. CasesIndex ISBN: 9788131407219 Subjects--Topical Terms: Business--Marketing. Dewey Class. No.: 658.8 / MOO/BUS