TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - Brand revitalization: concepts and cases 
SN  - 9788131419809
U1  - 658.827              
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
KW  - Brand name products--Management
N1  - Table of Contents :
Section 1. Concepts, issues and approaches
Section 2. Cases 
Index 


ER  -