Suresh, K. (Ed.) <br/><br/>
Brand revitalization :  concepts and cases  
edited by K Suresh. 
 - Hyderabad :  ICFAI,  2008. 
 - 222 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts, issues and approaches<br/>Section 2. Cases <br/>Index <br/><br/> 
<br/><br/><label>ISBN: </label>9788131419809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827               / SUR/BRA