TY  - BOOK
AU  - Balakrishna, A. V. (Ed.)
TI  - Brand Building : : New Dimensions
SN  - 9788131415108
U1  - 6580827  
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Approaches
Section 2. Applications
Section 3. Case studies
Index
ER  -