Balakrishna, A. V. (Ed.) <br/><br/>
Brand Building :   New Dimensions 
edited by A. V. Balakrishna. 
 - Hyderabad :  ICFAI,   2008. 
 - 297 p. 
<br/><br/> Table of Contents :<br/>Section 1. Approaches<br/>Section 2. Applications<br/>Section 3. Case studies<br/>Index  
<br/><br/><label>ISBN: </label>9788131415108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>6580827   / KRI/BRA