TY  - BOOK
AU  - Shanthi, N. M. (Ed.)
TI  - Brand management : : the emerging paradigm
SN  - 9788131403563
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Brand management : an introduction
Section 2. Branding : the emerging paradigm
Section 3. Case studies
Index

ER  -