Shanthi, N. M. (Ed.) <br/><br/>
Brand management :   the emerging paradigm 
edited by N. M. Shanthi. 
 - Hyderabad :  ICFAI,  2006. 
 - 272 p. 
<br/><br/> Table of Contents :<br/>Section 1. Brand management : an introduction<br/>Section 2. Branding : the emerging paradigm<br/>Section 3. Case studies<br/>Index <br/> 
<br/><br/><label>ISBN: </label>9788131403563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.