Rajagopalan, S. (Ed.) <br/><br/>
Bottom of the Pyramid Markets :   Concepts and Cases 

 - Hyderabad :  ICFAI,  2006. 
 - 276 p. 
<br/><br/><label>ISBN: </label>9788131406014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / RAJ/BOT