TY  - BOOK
AU  - Sreedhar, G. V. S. (Ed.)
TI  - Beating Commoditization : : Some Perspectives
SN  - 9788131404072
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Beating commoditization
Chapter 2. Perspectives on branding commodities
Chapter 3. Market centric design
Chapter 4. Mass customization
Chapter 5. 'Enhancement packaging' gets you out of the commodity mire
Chapter 6. Merchandising
Chapter 7. Sports merchandising
Chapter 8. Interactive game merchandising
Chapter 9. Supplying commodity branding the edge
Chapter 10. Integrated marketing communications
Chapter 11. Below the line marketing
Chapter 12. Product placement: a marketer's new tool
Chapter 13. Word-of-mouth marketing
Chapter 14. Out-of-home marketing
Chapter 15. Customer touchpoints
Chapter 16. Blue ocean strategy
Chapter 17. Marketing to women 
Chapter 18. Marketing to children: Indian experiences
Chapter 19. Priceless: turning ordinary products into extraordinary experiences
Chapter 20. Managing customer experience
Chapter 21. Motivating customer experience
Bibliography
Index
ER  -