Sreedhar, G. V. S. (Ed.) <br/><br/>
Beating Commoditization :   Some Perspectives 
edited by G. V. S. Sreedhar. 
 - Hyderabad :  ICFAI,  2006. 
 - 210 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Beating commoditization<br/>Chapter 2. Perspectives on branding commodities<br/>Chapter 3. Market centric design<br/>Chapter 4. Mass customization<br/>Chapter 5. 'Enhancement packaging' gets you out of the commodity mire<br/>Chapter 6. Merchandising<br/>Chapter 7. Sports merchandising<br/>Chapter 8. Interactive game merchandising<br/>Chapter 9. Supplying commodity branding the edge<br/>Chapter 10. Integrated marketing communications<br/>Chapter 11. Below the line marketing<br/>Chapter 12. Product placement: a marketer's new tool<br/>Chapter 13. Word-of-mouth marketing<br/>Chapter 14. Out-of-home marketing<br/>Chapter 15. Customer touchpoints<br/>Chapter 16. Blue ocean strategy<br/>Chapter 17. Marketing to women <br/>Chapter 18. Marketing to children: Indian experiences<br/>Chapter 19. Priceless: turning ordinary products into extraordinary experiences<br/>Chapter 20. Managing customer experience<br/>Chapter 21. Motivating customer experience<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>9788131404072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRE/BEA