TY  - BOOK
AU  - Jayasimha, K. R. (Ed.)
TI  - Strategic markeing: : concepts and cases (Vol. 1)
SN  - 8178811308
U1  - 658.802  
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Concepts
Section 2. Cases
Index
ER  -