Jayasimha, K. R. (Ed.) <br/><br/>
Strategic markeing:   concepts and cases (Vol. 1) 
edited by K. R. Jayasimha. 
 - Hyderabad :  ICFAI,  2003. 
 - 183 p. 1v. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Cases<br/>Index 
<br/><br/><label>ISBN: </label>8178811308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802   / JAY/STR