TY  - BOOK
AU  - Rao, Pramod (Ed.)
AU  - Gadhawe, Sarika (Ed.)
TI  - Services marketing: : a multi-dimensional approach
SN  - 9788131408247
U1  - 658.8  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Concepts
Section 2. Applications
Index
ER  -