Rao, Pramod (Ed.) <br/><br/>
Services marketing:   a multi-dimensional approach 
edited by Pramod Rao and Sarika Gadhawe. 
 - Hyderabad :  ICFAI,  2007. 
 - 252 p. 
<br/><br/> Table of Contents:<br/>Section 1. Concepts<br/>Section 2. Applications<br/>Index 
<br/><br/><label>ISBN: </label>9788131408247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAO/SER