TY  - BOOK
AU  - Kumar, Pradeep
TI  - ICFAI dictionary of customer relationship management terms
SN  - 9788131407721
U1  - 658.81203          
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of contents:
Chapter 1. The Icfai dictionary of customer relationship management terms
Bibliography
ER  -