TY  - BOOK
AU  - Mukund, A. (Ed.)
TI  - Marketing management (Vol. 2)
SN  - 8178811227
U1  - 658.8 
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Banning liquor surrogate advertising
Chapter 2. Film-based merchandising- taking the movies home
Chapter 3. Himalaya drug company
Chapter 4. Hindustan lever- rural marketing initiatives
Chapter 5. Intel- the component branded saga
Chapter 6. Maggi- Nestle's problem child
Chapter 7. Reinventing cadboury
Chapter 8. Satyam iWay- changing the internet browsing experience in India
Chapter 9.The Indian aviation industry- price wars and more
Chapter 10. The teleshopping business in India
ER  -