Mukund, A. (Ed.) <br/><br/>
Marketing management (Vol. 2) 
edited by A. Mukund. 
 - Hyderabad :  ICFAI,  2003. 
 - 186 p. 2v. 
<br/><br/> Table of Contents:<br/>Chapter 1. Banning liquor surrogate advertising<br/>Chapter 2. Film-based merchandising- taking the movies home<br/>Chapter 3. Himalaya drug company<br/>Chapter 4. Hindustan lever- rural marketing initiatives<br/>Chapter 5. Intel- the component branded saga<br/>Chapter 6. Maggi- Nestle's problem child<br/>Chapter 7. Reinventing cadboury<br/>Chapter 8. Satyam iWay- changing the internet browsing experience in India<br/>Chapter 9.The Indian aviation industry- price wars and more<br/>Chapter 10. The teleshopping business in India 
<br/><br/><label>ISBN: </label>8178811227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUK/MAR