Sreenath, Kanugovi (Ed.) <br/><br/>
Advertising :  trends and cases 
edited by Kanugovi Sreenath. 
 - Hyderabad :  ICFAI,  2003. 
 - 195 p. 
<br/><br/> Table of Contents :<br/>Section 1. Trends<br/>Section 2. Cases 
<br/><br/><label>ISBN: </label>817881157X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / SRE/ADV